I am constantly being bombarded with messages telling me cold calling doesn’t work – it must be true! However, everything I know points to the exact opposite.
Take Uber as an example. One of the hottest companies on the planet right now, raised $17 billion plus in finance, completely disrupted a well-established industry and are Hughley successful at doing so.
They have a fantastic app, beautifully designed and works exactly as you would want it to.
Surely Uber have never made cold calls? Not a company as super hip as this, they must have started with some secret technology hack or just been lucky that the idea went viral?
Nope. It turns out one of the main stays of their success in getting started was good old fashioned cold calling. Smile and dial. No secret viral sorcery – just old fashioned hard work and working the phones.
“ I went to Google, typed in San Francisco chauffer or San Francisco limousine, I just filled out an excel Spreadsheet and I just started dialling for dollars, right? First ten guys I called, three of them hung up before I got a few words out, a few of them listened for like 45 seconds and then hung up, and three of them said I’m interested, lets meet. And if you are cold calling and three out of ten say lets meet, you’ve got something” – Travis Kalanick, Co-Founder/CEO of Uber.
I’ve said it before and I’ll say it again: you have to be using the telephone.
If you need help using this strategy – get in touch here, we’d love to help.