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Action List for Faster Research
1. Establish clarity of purpose For Industries and Markets
Start by deciding exactly what you
For Known Companies or Organisations Make a list of the facts you want to find out. For Information about People List the items of information you want to enquire about. For example, name of the Sales Director, email address, direct telephone number, mobile number, career history, interests etc. For Sales Prospects If you are looking for sales prospects - companies who are likely to need what you have to sell, first narrow your field of view as much as you can. Describe your ideal prospect to so that you can easily filter out unsuitable possibilities
2. Identify information sources Consider who would have the information you want and where it would be kept. For Industries and Markets Universities and Colleges Trade associations and professional bodies Relevant journals, magazines, and articles Industry and market research reports Government statistics offices Network with your contacts to find people who work or have worked in the market or Industry you are researching. See our Networking ‘How to List’ for help with contacting friends of friends. See this article about using online networking tools. For Known Companies or Organisations Credit rating agencies Annual reports The Company’s web site Company registration authorities Books, magazines, and journals Amazon now allows internal searching of book texts. Search books for use of the company's name. Then find the book in a public library or purchase a copy if the reference looks helpful. Network with your contacts to find people who work or have worked for the company you are interested in. Someone you know will know someone. See our Networking ‘How to List’ for help with contacting friends of friends. See this article about using online networking tools. For Information about People Census information Electoral register Credit rating agencies Reunion web sites Genealogy web sites Online contact management systems Search the internet using their full name. You may be surprised at how many references to people are accessible, particularly for prominent people. Visit reunion web sites. The UK is served by Friends Reunited. You can look for people via companies they have worked for, clubs they belong to, and the schools, colleges, and universities they attended. If you are looking for officers of a company, start with the company registration authority in your country or region. In the UK, All registered companies must submit annual accounts and ownership details. The information is available for a small fee. Network with your contacts. You know someone who knows someone. Research suggests you can reach anyone in the world through only six other people. See our Networking ‘How to List’ for help with contacting friends of friends. See this article about using online networking tools. For sales prospects Trade or business directories (paper and online) Trade, market, or industry magazines and journals Lists of advertisers in appropriate periodicals journals and magazines Trade associations or user groups Exhibitions organisers Recruitment advertisers Local government business support offices List brokers Internet directories Find the SIC (Standard Industrial Classification) Codes for the industries or markets that your prospects address. SIC Codes are frequently used to identify industries in census data, financial data, market reports and many other applications useful to those doing research. Knowing the codes will be helpful. Network with your contacts to find people who own lists of relevant companies. See our Networking ‘How to List’ for help with contacting friends of friends. See this article about using online networking tools.
3. Plan and Prepare Decide how and when you will take action to find the information you need. If you don’t schedule this activity, it will be easy to put it off or allow other priorities to squeeze it out of your agenda. If any of your actions will benefit from preparation then also schedule this in to your calendar.
Online research resources General Search 15 UK search engines at the same time. Copernic develop information management tools that increase efficiency. Tools include Copernic Agent, and Copernic Summariser. Free and trial versions available for download. Pandia provide web search resources including a web search tutorial. www.pandia.com/goalgetter/index.html The British Library - These sites have been chosen to complement the hard copy and electronic information held in science, technology and business collections. www.bl.uk/collections/business/bislinks.html The Department of Marketing at the University of Strathclyde has gained an international reputation for the quality of its research. It has also been at the forefront of innovation in the delivery of marketing education through distance learning programmes and in the use of Internet based learning materials. http://tlto.market.strath.ac.uk/mrg/ FreePint is a network of 72401 information researchers globally.
Industries and Markets The business support solutions outlined in this website are part of the DTI’s range of tailored business support. They are designed to meet different stages of your business’s development and growth. They are easy to access and use. For instance, from here you are one click away from Companies House and Business Link resources. http://www.dti.gov.uk/for_business.html eGov monitor is the leading provider of dynamic business information, research and promotional services to the UK and European Union public sector market. Datamonitor provides versatile information solutions for new products, M&A, re-structuring, investing or overall market awareness to help companies address their business challenges. Find statistics gathered by the US government through these links to over 100 U.S. Federal agencies.
U.S. Department of Commerce Market
Research Library BestofBiz won the award for "Best Information/Knowledge Team in an Academic Environment" at the International Information Industry Awards 2004 MediaMarket is a media intelligence provider who supplies a 24*7 professional media monitoring services as well as in-depth media measurement, evaluation and analysis. Hoover's, Inc., delivers comprehensive company, industry, and market intelligence. In-depth coverage of 40,000 of the world's top business enterprises is at the core of their business tools and services. Hoover's 80 editorial staff update the site daily to bring visitors and subscribers the most up-to-date business information in the industry. This archive, provided by Columbia University, offers access to the complete range of free content developed for Fathom by its member institutions. Columbia encourages you to browse this archive of online learning resources, including lectures, articles, interviews, exhibits and free seminars. Keynote examines and evaluates a wide range of facts and figures, including trade associations, government groups, industry publications, TGI consumer data and exclusive primary research to deliver reliable market intelligence. The Baker Library Industry Guides have been prepared by Harvard Business School librarians to support academic and career research needs. The guides are generally broad in scope, presenting information and resources that cover the entire industry and its major segments. http://www.library.hbs.edu/industries/industry_guides/
Known Companies or Organisations The main functions of Companies House are to incorporate and dissolve UK limited companies; examine and store company information delivered under the Companies Act and related legislation; and make this information available to the public. http://www.companies-house.gov.uk/ Dun and Bradstreet credit reports can be requested on companies through our financial department. They can also be requested through Dun and Bradstreet on the web. 10-K Wizard is an award-winning service that streamlines SEC EDGAR research. Using powerful tools for searching, downloading, printing and real-time alerts, you can quickly find those nuggets of valuable information about companies, such as legal and financial agreements, financial data, directors and executives, insider transactions, and the latest in SEC news. Snip-Biz makes it easy to buy a 'one off' report or document about any business. Before committing you can identify the company, view a list of available reports and review a sample report. Payment can be made by credit or debit card or by setting up an account. Business Research - Information useful for researching companies, industries, products and economies. checkSURE is a complete online commercial credit checking service which you can start to use in under 60 seconds.
Sales Prospecting UK targeted direct marketing lists available online. You conduct your own search of any list to select the right records. You can de duplicate your lists against theirs and buy small quantities. This is the VerticalPortals.com Main Directory. From here you can find any destination in our growing family of "the_____Portal.com" Web portals - sites that concentrate on a particular area of interest or information, to help you find what you're looking for, faster. http://www.verticalportals.com/ The Business Portal is one of many on VerticalPortals.com. http://www.thebusinessportal.com/ How to Use Plunkett Research’s products to solve your market research needs, boost your sales, write a business plan or sales guide. http://www.plunkettresearch.com/sales_guides_marketing_plans.htm Whether you are looking to generate new leads, maintain an existing database or run a successful mailing campaign, Marketscan have experienced professionals ready to help. MailUtilities offer a comprehensive, easy to use, inexpensive range of list management utilities. While designed for managing email lists, these applications are just as effective at managing any list.
Information about People Look up companies on friends reunited to find contacts. Look up contacts to find out more about their history, associates, and interests. Plaxo keeps people connected by solving the common and frustrating problem of out-of-date contact information. LinkedIn helps you discover inside connections to recommended job candidates, industry experts and business partners. Spoke makes networking faster and more efficient. With Spoke you can access people you want to reach through people you already know and trust. ZoomInfo delivers fresh, comprehensive information on over 35 million business professionals and 2 million companies across virtually every industry. The information the Census provides allows central and local Government, health authorities and many other organisations to target their resources more effectively and to plan housing, education, health and transport services for years to come. http://www.statistics.gov.uk/census2001/default.asp The organisation chart sample pages linked here require Adobe Acrobat Reader to view If you do not have Adobe Acrobat already you may obtain a free version from Adobe's web site www.adobe.com. http://www.rwstearns.com/onlineOrgChartSamples.html
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